By Luciana Lopez NEW YORK (Reuters) - The first-ever YouTube Music Awards on Sunday, improvised with plenty of celebrity cameos thrown into the mix, saw awards going to rapper Eminem and hip-hop duo Macklemore and Ryan Lewis. The show made a clear bid for the quirky, a benefit of being streamed by YouTube rather than broadcast on television. The show was also a sort of announcement by YouTube of its intentions to take a bigger role in the music industry. The music awards market is almost as crowded as the music market.
No comments:
Post a Comment