Music News Headlines - Yahoo! News: Miley Cyrus re-brands herself with raunchy VMA shocker: A success or major fail?

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Miley Cyrus re-brands herself with raunchy VMA shocker: A success or major fail? Aug 29th 2013, 22:34 By Tony Maglio LOS ANGELES (TheWrap.com) - Miley Cyrus knows what she's doing - but that doesn't mean you have to like her, because she probably doesn't care. At least, she's pretending not to. So says Linda Ong, president and brand strategist at TruthCo., a Brooklyn-based company that specializes in creating brands with cultural impact. The firm has worked with networks such as MTV (though not on the Video Music Awards), A&E, ABC and The CW, among others. Ong is surprised at the shock created by Cyrus' twerk-heavy, racy VMAs performance on Sunday. ... Media files: 2013-08-29T223429Z_1_CBRE97S1QPK00_RTROPTP_2_MUSIC-US-MILEYCYRUS-BRANDING.JPG (image/jpeg)

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